Alessandro Michele has revamped geek chic and it looks a little like this

When relatively unknown designer Alessandro Michele was hired as creative director by Gucci in the wake of Frida Giannini’s controversial departure, nobody expected the massive thunderstorm that was about to take place. There was never anything quite wrong with the old Gucci girl, she was polished, coiffeured and perfectly primped. The formula was a winning one. But it was all just a bit…….meh. Enter Fendi alum Alessandro Michele: Having worked with the house for over 14 years as both head of accessories and assistant to Giannini, he was a surprise appointment for the Kering-owned brand. A graduate of the prestigious  Accademia di Costume e di Moda, the bearded Roman sent bespectacled, beret-clad queens of quirk sashaying down the runway – think Margot Tenenbaum’s aristocratic  Italian cousin with a major in art history and a healthy obsession with all things chinoiserie. With kangaroo-fur lined loafers resembling Donald Trump’s toupee (have you ever seen either of them in the same room?) donned by the women and pearl-cloven footwear for the men, the Alessandro Effect is eclectic, luxe and a little bit kooky. Just the way I like it.

The Alessandro Effect - geek chic
Oi, taxi! It’s me, Worzel!


It’s hard to define my personal style; I’m a bit of a sartorial chameleon and I’ve been called everything from goth to punk to hipster to clunk. I have never been called a flesh-monger, a rapscallion or a leathern-jerkin,  crystal button, knot-pated, agatering, puke stocking, caddis garter, smooth tongue Spanish pouch but I would welcome such a moniker, albeit an insult. I love colour, explosions of kaleidoscopic hues, Breton stripes and clashing patterns but I also have a penchant for wearing all black. I’ve been known to dabble in the oversized trend but at times, I’ve downright binged on form-fitting structural shapes. I adore Domino’s pizza like any red-blooded Irish woman but I can go in for an almond milk matcha latte, kale/avocado/insert-trendy-vegetable-here-riddled nut burger like any foodie worth her salt (and yes, food can be ‘riddled’ with kale). I’m not averse to a fart joke but I enjoy a regular injection of highbrow theatre on a weekly basis. I’m a mystery, wrapped in an enigma, in a nutshell (how did I get into the nutshell? It’s a long story). On the contrary, I am quite transparent. I wear my heart on my bell sleeve, my lipstick on my Peter Pan collar and my expressions on my Worzel Gummidge-esque face (if you have ever seen me makeup-less in the mornings, you can’t but think we were separated at birth). I like Jim Carey equally in Cable Guy and Eternal Sunshine of a Spotless Mind and I don’t care who knows it.

The Alessandro Michele effect-geek chic
I was trying to click my heels like Dorothy but I’m dyspraxic, so it ended up being my toes……..DOH!


When I first laid eyes on Alessandro Michele’s debut collection for Gucci this spring/summer, it made me question my own interpretation of ‘sexy’. As a teenager, sexy was donning knee-high boots, short mini-skirts, glitter hair mascara and a leather trench coat in a nod to my style icon at the time, Neo from The Matrix. My hair was big and so were my dreams. I was fifty shades of orange – the goal was to look toasty beige, the reality, burnt terracota. Fast forward a few years and I was cultivating faux dreads in my hair and perfecting my rock-chic image with heavy eye-liner and a lot of black. Freakscene, Sir Henry’s and the metal room at Camouflage in the Half Moon were my go-to places. If I wore pink, it was ironically. In my twenties, ironed hair and body conscious dresses were the order of the day; in fact, anything that clung within an inch of its life to my body was a winner in my eyes. My favourite footwear was a pair of knee-high boxer boots in white pleather with pink laces that I bought in the Heidelberg district of Germany. Think Garbage’s Shirley Manson meets Barbie Girl’s Aqua at a hen party. And although Alessandro’s Gucci girls indulged in some sheer ‘free the nipple’ action on the runway, his braless coquette is a much more subtle kind of sexy in direct opposition to say, the overtly amped-up sexuality of Tom Ford’s designs for the brand. In a naked selfie driven world, there’s something so beautifully modern and sexy about the freedom of the new Gucci girl. It’s all about decorating the body like a work of art; ladybugs, tigers, butterflies, ants, snakes, and tropical foliage are all on the menu. It doesn’t have to be high art but it most certainly eschews the forced cartoonish aesthetic of Jeremy Scott (sorry Jeremy but I’m over it and sorry, left shark, I still love you).

The Alessandro Michele effect-geek chic
Pondering the child-bearing/rearing-ness of my hips while wondering if anyone can see the renegade chin hair I forgot to pluck


I can distinctly remember the last time I wore an outfit that showed cleavage. It was Longitude 2013. The particular top in question should probably come with a health warning. It is leopard print, low-cut, skin-tight with cut-outs on my flanks. Bet Lynch from Coronation Street would approve. Enough said. And while I may resurrect the sexiest top in the world at some stage in the future, I can’t imagine it happening any time soon. The Alessandro Effect has trickled down into the high-street and infiltrated our collective sartorial consciousness and the new style maven is much more Velma than Daphne, more Meg than Mila. And as long as I can wear hairbands with horses and not feel like I’m in fancy dress, I’m happy. Long may it last.

Gucci glam geek


Top: H&M, in store now.

Skirt: Limited edition, M&S.

Shoes: Red or Dead.

Bag: Accessorize.

Bracelets, hairband, socks and earrings: Topshop.

Antibes Ring and You are my Shining Star bracelet: Juvi Designs, available at Arnotts.

Instagram: @juvidesigns

Brooch: Vintage.

Specs: Specsavers.


Photography and vibe creation: The inimitable Malcolm ‘I-have-no-words-for-how-talented-he is’ McGettigan.

Instagram: @MalcolmMcGettigan. Tumblr: MalcolmjMcGettigan

Hair, makeup, absolute unrivalled banter and perfect coffee companion: Lisa ‘makes-me-want-to cry-she’s-so-amazing’ Smyth of Emma Farrell Creative Studios.

Instagram: @efcstudios

Nails: Niamh ‘my-lips-are-to-die-for-and-Kylie-ain’t-got-nothing-on-me’ Carey of Tropical Popical.

Instagram: @GlamglamNiamh

Styling, Jim Carey-esque rubber facial expressions, award-winning pasty white legs and concept: Me.

Thank you so much to Malcolm, Lorcan, Steven, Lisa, Emma, Tara at Elevate PR, Vincent and Julie at Juvi Designs and Arnotts. And thank you Alessandro, if you’re reading. I salute you.


6 Comments Add yours

      1. ewonderhub says:

        Most welcomed


  1. emmafarrell says:

    Reblogged this on emma farrell's and commented:
    Adore this shoot! What a great team and love the concept!


  2. Hehe I love how you write your pieces darling! Another great blog post xx


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