Remember your first pair of Levis 501s? If, like me, you were born in the 80s, they were probably white or acid-wash. Acquiring a pair of the sunbleached denims was a pivotal moment in one’s life, a kind of rite of passage that all teenagers went through – owning a pair meant gaining access to the adult world and all that it held sacred. It was an instant ticket to cool. Some of the most iconic images of the 20th century feature the stars of stage and screen wearing blue jeans; James Dean in Rebel Without a Cause, Brooke Shields, Kate Moss and Marky Mark in Calvin Klein, Marilyn Monroe in The Misfits.

In history, in legend, in status, denim has provided a staple slice of Americana, unrivalled in popularity. The fabric, a twill weave constructed from cotton, has existed since the 17th century but denim jeans were invented by Jacob Davis in 1871 and patented by Davis and his business partner, Levi Strauss on May 20, 1873. Nothing symbolises the American dream like the classic denim staples; a crisp white tee paired with denim jeans and a jean jacket somehow has the power to convey the ideals of the modern world.


The simple blue jean whose origins began as the work apparel of miners evolved from its humble beginnings as the clothing of the working class to the ultimate wear-it-all garment with enduring sex appeal and universal allure. Who could have predicted its meteoric rise to the essential wardrobe staple it was destined to become? Well, Yves Saint Laurent, for one. The Algerian-French designer who made the trouser suit famous by dressing style icons like Bianca Jagger and Catherine Deneuve in Le Smoking tuxedo pant-suit famously said:

“I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.”

The perennial wardrobe staple, denim is going nowhere. It’s time to recalibrate your humble skinnies and get ready to embrace a whole new shape. Well, sort of. Here’s my top picks of the new season edit so get ready to shop the feature. See stockists below gallery.


Brown Thomas/ BT2: J Brand, Stella McCartney, 7 for All Mankind, MIH, Maje, Miu Miu, Victoria Beckham, Citizens of Humanity, Alexa Chung for AG Jeans, Whistles.

Harvey Nichols: Alexa Chung for AG Jeans, LEVIS, Miu Miu SJYP.

99B, Rathgar Road, Dublin: Margaret Howell.

Net a Porter: Aries, Current Elliot, J Brand, Marques’ Almeida, MIH Jeans, Moschino, Saint Laurent.




One Comment Add yours

  1. Scott Andrew says:

    Male, Irish born, Scottish blood, father of four daughters, brother of five sisters, husband of one female woman

    Came across this blog by accident. Congratulations – but this blog is definite proof that there are two species.

    “Pivotal moment … Rite of Passage … Universal allure … Americana … expression, modesty, sex appeal, simplicity” – Good God, and here I am thinking they were just a pair of trousers suitable for doing rough work.

    Your blog is a little help in understanding my daughters (and female wife) – and as Tesco says, Every little helps. Thanks! Keep it up!


    BTW I have NEVER owned a pair of jeans in my life.


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